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Afishal brings live bongo experience to nightclubs

Dancing Astronaut - EDM, trap, techno, deep house, dubstep

In recent months, more and more forward-thinking electronic music artists have been incorporating live elements into their performances to deliver the live aspect that DJs lack behind the decks. UK nightclub percussionist Afishal has imported his “tribal rave” experience into nightclubs to disrupt the dance floor. Afishal built and customized his own massive percussion midi controller and props to cover some of dance music biggest names from Martin Garrix to Showtek to Knife Party. Surprisingly, Afishal reveals in his interview that people like to dance to DJs more than his show but that his “live bongo remixes” shake things up to provide a refreshing experience for listeners. He must be doing something right if he is performing at private parties for Beyonce and the royal family.

Via: THUMP

Afishal brings live bongo experience to nightclubs was posted by Austin Evenson, and appeared first on Dancing Astronaut.

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Doppler Labs introduces DUBS, a new look for the earplug

Dancing Astronaut - EDM, trap, techno, deep house, dubstep

More than six million people in the United States experience hearing loss between the ages of 18-44, if you are an avid dance music fan and spend most of your weekends in a nightclub with thumping speakers the chance of you being one among those people increases exponentially.

Doppler Labs has introduced a new, more fashionable, earplug called DUBS Acoustic Filters that improves the auditory experience without sacrificing comfortability or appearance. Earplugs that are visible when looking at someone head on are now a thing of the past as DUBS sit in the ear with no protruding parts.

DUBS are available at the affordable price of $25 so that all music lovers can take care of their ears without breaking the bank.

Learn more about DUBS technology here.

Doppler Labs introduces DUBS, a new look for the earplug was posted by Senthil Chidambaram, and appeared first on Dancing Astronaut.

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SoundCloud wants to monetize with advertisements but NMPA may stand in their way

Dancing Astronaut - EDM, trap, techno, deep house, dubstep

With 350 million monthly users under its belt, Soundcloud stands as the largest audio-streaming platform on the web to date. Taking advantage of milennials’ attraction to social media, Soundcloud based their business model on artist-to-fan interaction and has built an astounding user base. The audio-streaming startup is notorious for their strict copyright infringement policies – Kaskade most notably spoke out in the media – yet record labels are still unsatisfied. Soundcloud’s previous lack of advertisement has held off lawsuits by record labels in the past, but this won’t hold forever.

In 2007, YouTube went through a similar debacle that led them into a fierce legal battle with the National Music Publishers Association. NMPA president and chief executive, David Israelite, has already been in talks with Soundcloud’s executives but Israelite describes the situation as, “we may still look to sue them, but we’re in a conversation and looking for a win-win situation.” Soundcloud’s lack of advertisement seems to be playing a substantial roadblock for NMPA, but this inability to advertise keeps the platform financially in the red. Right now, Soundcloud’s primary goal has been to find a way to bring in revenue while simultaneously preserving their user base yet avoiding legal action.

Soundcloud’s executive team sees a light in the distance though. Bringing onboard Jeff Toig, former general manager of Muve Music, and former Warner Music Group digital executive Stephen Bryan, Soundcloud plans to strategically expand their market. MusicWatch managing partner Russ Crupnick explained that Soundcloud’s presence on the internet is so eminent that 10% of the US population on the Internet could recognize the site, and the core listener demographic is young males under 25. With only a small percentage of the market making up their listener base, Soundcloud sees a gold mine to expand as long as record labels and NMPA don’t drive the site into the ground first.

Via: Billboard

SoundCloud wants to monetize with advertisements but NMPA may stand in their way was posted by Austin Evenson, and appeared first on Dancing Astronaut.

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Beats to play larger role with iTunes in 2015 after struggling year for music sales

Dancing Astronaut - EDM, trap, techno, deep house, dubstep

Apple’s three billion dollar acquisition of Beats Electronics is appearing to pay off best away from the Dr. Dre-driven headphones line, and more with its streaming service.. According to the Wall Street Journal, Apple plans to restructure, then relaunch Beats Music as part of iTunes sometime in 2015. This follows a year that had iTunes Store music sales dropping 13%. Major record labels may aid the cause of streaming, considering lowering licensing fees for the subscription service to become even more affordable per month.

via: WSJ

Read More:

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Beats to play larger role with iTunes in 2015 after struggling year for music sales was posted by Aaron Berecz, and appeared first on Dancing Astronaut.

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Pioneer wants to track every song a DJ plays through KUVO

Dancing Astronaut - EDM, trap, techno, deep house, dubstep

In the last few months, Pioneer has been road testing a new software that aims to change the clubbing experience one licensed track at a time. KUVO, as it’s been named, is Pioneer’s answer to live tracklisting and nightclub performance royalties. Essentially, it’s a little black box that sits in the DJ booth connected to the mixer, recording every song the DJ plays and uploading the information to the web via cloud-based technology. KUVO allows for the audience (or anyone in the world for that matter) to instantly find out what the DJ is playing by accessing the tracklist through the KUVO app or website.

Pioneer’s new software opens the door for some pretty significant developments in the dance music world. For one, it paves the way for a whole new set of performance data, compiling the biggest tracks of the moment as well as the most popular markets for an artist’s music. Unlike Beatport, which shows the biggest tracks being purchased, KUVO will allow for a more telling metric: the dance floor. It also advances the conversation of performance royalties. Now that tracks can be officially tracked on a global scale, the possibility of monetizing their playback in nightclubs is finally a tangible reality.

KUVO is currently being used in over 500 nightclubs around the world. Check out the official website to see what tracks are currently being played by your favorite DJs.

See what else is new in the world of Pioneer.

Pioneer wants to track every song a DJ plays through KUVO was posted by Michael Sundius, and appeared first on Dancing Astronaut.

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Disney features Avicii’s ‘Levels’ in new Fantasia video game

Dancing Astronaut - EDM, trap, techno, deep house, dubstep

Disney, though in the midst of a heated and highly publicized ongoing battle with Deadmau5, still remains eager to incorporate dance music standouts in its more recent projects. While according to Deadmau5, the corporation allegedly previously reached out to him with interest in collaborating for a Fantasia revision venture, Disney seems to have found yet another EDM leader to substitute.

Avicii’s famed “Levels” is featured as part of Fantasia‘s new video game titled “Fantasia: Music Evolved.” Described as a ‘breakthrough musical motion video game,’ the clip reveals a distortion-heavy rendition of “Levels” as the music for one of the game’s rounds. Fantasia: Music Evolved was released on October 21st and is now available for Xbox One and Kinect for Xbox 360.

Related:

Deadmau5 claims Disney sought his help on ‘Fantasia’ 75th anniversary

Disney features Avicii’s ‘Levels’ in new Fantasia video game was posted by Valerie Lee, and appeared first on Dancing Astronaut.

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