They say the miser pays twice. I’ve seen it countless times in reality with physical products — cheap mice falling apart, a Meow Meow Co. power supply failing, etc — but it looks like now we can’t even download an ad-supported copy of Bejeweled without getting bitten in the ass by this old truism. According to a study conducted by researchers from Microsoft and Purdue University, 75% of the energy used by free Android apps is used to serve ads. And that’s being generous — one app could drain your battery in around 90 minutes, according to the research.
Astute readers are probably crying foul about the Android bent of the research — iOS has ad-supported apps, as well. It’s true that all ad-supported apps suck juice, regardless of platform. The only thing I can think being different about iOS is its lack of Flash ads, which would be even more battery draining. Thankfully, Adobe’s putting a bullet in the head of mobile Flash. That will soon pay off for all users who once thought this flashy scourge was a good thing.
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